240,184,209 messages delivered this month · 4,218 active workspaces across 38 markets · Median template approval · 18m · ▲ +34% revenue lift · 90 days post-onboarding · Now live: AI Flow Generation
240,184,209 messages delivered this month · 4,218 active workspaces across 38 markets · Median template approval · 18m · ▲ +34% revenue lift · 90 days post-onboarding · Now live: AI Flow Generation
IncludAI
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— About us

We build one workspace
so you can stop
stitching five tools.

Twelve products under one bill. Broadcasts, flows, inbox, templates, AI, payments — built to talk to each other from day one.

2024
fondata
38
mercati
240M
msgs / mo
01
— How we started
Origin story
Bengaluru + Berlino· shipping since 2024

In 2023, our co-founders were running a flower business out of Mumbai. Five different tools. Five different bills. Customer messages arriving at midnight in five different inboxes.

We built IncludAI as the workspace we wished we had — broadcasts that read replies, flows that know the catalog, templates that get approved before you send them.

Un anno dopo, 4.218 team inviano 240 milioni di messaggi al mese tramite la piattaforma.

— At a glance
  • Fondata Mar 2024
  • Headquarters Bengaluru, India
  • EU office Berlino, Germania
  • Employees 38
  • Clienti 4,218
  • Finanziamento Seed · $4.2M
02
— What we believe
Five operating principles
printed on every team laptop

Strong opinions,
loosely held.

i

Per-seat is wrong.

You should pay for messages your customers receive — never for chairs in your office.

ii

Tools should talk.

Le diffusioni leggono le risposte. I flussi conoscono il catalogo. Le analisi etichettano ogni invio.

iii

Support is a human.

Email us, get a person inside 4 hours. Free plan included. Yes, really.

iv

Ship weekly, polish daily.

We deploy every Tuesday. Nothing fancy — we just refuse to break our promises.

v

Default to honest.

No dark patterns. No hidden tiers. No "contact sales" for the listed price. Ever.

03
— Timeline
Two years in

From flower shop
to 240M / month.

Q1 2024

Fondata

Priya & Dario start building IncludAI out of a Bengaluru garage. First commit lands on a Tuesday.

shipped
Q2 2024

Seed round · $4.2M

Y Combinator + Sequoia Surge back the team. First two engineers join, ship broadcasts module.

shipped
Q3 2024

First 100 customers

Bloomly Flowers si iscrive. Maison & Co. migra da Wati. Casella e Flussi diventano operativi nella stessa settimana.

shipped
Q4 2024

SOC 2 Type II

Independent audit completed. EU office opens in Berlin. Templates library hits 71 starters.

shipped
Q1 2025

Copilota IA · v4.0

Describe a flow in plain English, get a 14-node graph in 2.4 seconds. Adoption hits 67% in week one.

shipped
Q2 2025

Crossed 1,000 teams

Marigold & Co · Lagos, Pebble · Mumbai, FORMAS · São Paulo all migrate in the same week.

shipped
Q1 2026

Generazione di flussi con IA · v4.2

Latest release — full-stack flow generation, version control, public roadmap. 4,218 teams shipping.

imminente
Q2 2026

Next: payments · v5.0

In-thread checkout across 22 gateways. Beta opens to Pro plan customers in June.

imminente
04
— By the numbers
Where we are today
refreshed Oct 2026
240M
messages / month
in 38 mercati
4,218
team
shipping every day
$0
per-agent fees
e non lo sarà mai
96%
CSAT
12,400 ratings
142%
net retention
nell'arco di 12 mesi
18m
template approval
median, under 4% reject
42s
first response
SLA, business hours
99.98%
uptime
rolling 90 days
05
— In the news
Press & coverage

What people
are writing.

TechCrunch
Mar 2026

"IncludAI ha creato in silenzio la piattaforma WhatsApp che ogni operatore desiderava, senza la trappola del costo per postazione."

Read article →
The Information
Feb 2026

"La startup SaaS Bengaluru-Berlino raggiunge 240 milioni di messaggi al mese con un team di 38 persone."

Read article →
Forbes India
Jan 2026

"Come IncludAI sostituisce quattro strumenti per ogni marchio D2C che usa WhatsApp."

Read article →
YourStory
Nov 2025

"La storia dal bootstrap al Seed dietro la piattaforma WhatsApp in più rapida crescita in India."

Read article →
Sifted
Sep 2025

"IncludAI apre un ufficio a Berlino e accelera in Europa con un CRM nativo per SOC 2 e GDPR."

Read article →
Product Hunt
Ago 2025

"Prodotto n. 1 della settimana: la generazione di flussi con IA diventa virale, 14.000 voti positivi in 24 ore."

Read article →
06
— Backed by
Investors & angels

Funded by people who
have shipped.

Y Combinator
Sequoia Surge
Lightspeed
Tiger Global
Better Capital
Peak XV
— And these operators
Naval Ravikant
Founder, AngelList
Patrick Collison
Co-founder, Stripe
Kunal Shah
Founder, CRED
Sahil Lavingia
Founder, Gumroad
Lenny Rachitsky
Lenny's Newsletter
Calvin French-Owen
Co-founder, Segment
Nikita Bier
Operator, ex-Meta
Suhail Doshi
Co-founder, Mixpanel

We replaced AiSensy, Klaviyo, Freshdesk, and a Zapier mess. Read rates jumped from 19% on email to 86% on WhatsApp — and agents reply 3× faster. CFO is happy.

PR
Priya Ramaswamy
Head of CX, Bloomly Flowers · Mumbai
tools replaced
4 → 1
repeat orders
+38%
Come build with us

Two founders.
Now 4,218 teams.

Live in 4 minutes. No credit card. Cancel anytime, keep your data.

Start 14-day trial Contact us
Joined this week
RM
Ridgewell Mortgages
Berlin · upgraded to Scale
Maison & Co.
Paris · migrated from Wati
FO
Formas Studio
São Paulo · 12 seats